Fred Perry x Noon Goons

Infused with the laid-back styling of downtown L.A., Noon Goons bring good vibrations and a distinctly Californian perspective to the Fred Perry Shirt.

Inspired by the local surf scene as well as Fred’s own personal links with Hollywood, graphic prints and statement trims reinterpret the Fred Perry Shirt with bold conviction.

“It’s an honour to collaborate with Fred Perry, known for its iconic polo shirts and its role in the history of youth culture. Our polos draw inspiration from the shared roots of Hollywood and London in punk rock music.”
Kurt Narmore, Noon Goons founder

Discover the entire collection at fredperry.com and noongoons.com

About Fred Perry

Triple Wimbledon champion Fred Perry was born to a cotton spinner. He played and fought his way through always with style, despite the establishment.

In 1952, he founded the Fred Perry brand, designing his first pique shirt the same year. That shirt, the shirt, would transcend sportswear to streetwear on the backs of generation after generation of British youth subcultures. The shirt is the start and end of everything we do, because it’s more than a shirt – it’s a rite of passage, it’s the uniform of the non-uniform. A true icon.

Today, Fred Perry is a global community of 370 employees, all inspired by the Laurel Wreath and what it represents.

Fred Perry has never adjusted its course for anyone. Never been a slave to fashion. Never tied itself to the latest subculture. This philosophy has led to long term collaborations with like-minded partners, from Comme des Garçons to Amy Winehouse and from Raf Simons to Charles Jeffrey LOVERBOY.  

Our way was given to us by Fred: Always with integrity. Always with personality.

About Noon Goons

Noon Goons is a menswear clothing brand with an unparalleled viewpoint on Southern Californian subculture. Designed and manufactured in the heart of the Fashion District in Downtown Los Angeles, Noon Goons presents seasonal collections available at the finest retailers in the world.

The label was created by Kurt Narmore in 2016 in reaction to a lack of brands that imbued his particular aesthetic, which is reflective of his upbringing immersed in the surf and skate communities of Southern California. Applying years of experience in private-label manufacturing in Los Angeles, Narmore used his knowledge of fabrics and production to begin making clothing for friends, and the brand evolved from there. The result is a product showcasing simple flips in design and detail on traditional, everyday garments, making for an easy-to-wear, but on-the-cusp offering.

Since their inaugural collection was presented for Fall/Winter 2016, the NG team has grown and brought on Paris-based trend specialist Sam Jarou to head creative. Together they’ve presented official collaborations with artists including Los Angeles first-wave punk band, The Weirdos and legendary jazz trumpeter and vocalist, Chet Baker.